This genre has been tackled from numerous directions by numerous players.  DC has been playing this field for decades now, but most of their attempts to continue something successful has only come back to bite them (e.g., the Superman, and Batman movies prior to Batman Begins).  Marvel has also attempted to plant their flag and, at least I think, has succeeded in doing what Douglas Adams is famous for stating we as humans are capable of but nearly always fail to do – learn from the mistakes of others.  After hitting some snags letting other studios mung things up, they’ve taken the reins back and brought to the big screen what has always made their comics great – continuity.

Not to say that DC can’t get it right – Batman Begins & The Dark Knight are clear evidence that they can.  But their big screen floundering with any reasonable Superman reboot/continuation hasn’t been confidence building, nor has their 180 on bringing Wonder Woman back to the small screen.  Unlike seemingly most of the critical world, I greatly enjoyed the recent Green Lantern movie … up until the mid-credit bonus scene ruined it (I won’t spoil it for those who haven’t seen it, but honestly the only way that scene makes sense is as a teaser trailer for the next film, otherwise it goes against the relational dynamics and apparent character stances they built throughout the movie).  And outside of those properties I haven’t seen much to indicate they are putting any significant efforts into any other properties, which is disheartening given that I think they have a pretty deep bench from which to pull.

I also would be remiss to say that Marvel has been pitch perfect.  Clearly they have had faults in the not too distant past (e.g., X-Men Origins: Wolverine, Spider-man 3).  But their recent efforts with Iron Man and the converging storyline with other future members of the Avengers have been spectacular.  Not only have the stories themselves stood on their own, but the semi-subtle use of character cameos and post-credit bonus scenes give them even more dimension.  As a result, each of these have been movies that can easily be enjoyed by both hardcore fans and the uninitiated.

So far I’ve caught all of the comic-book genre pics released this season and I have yet to be significantly disappointed.  If you are interested in my grading of these, here is the report card:

• Thor - B - I enjoyed the complexity of this story arc and how they were able to give the characters more depth than I’d anticipated.  Though I have to deduct points on behalf of my kids who found the villains a bit too scary (especially in 3D), and the delayed hero-gratification off-putting.
• Green Lantern – B- – As I said, I really enjoyed this take on this origin story.  Aside from a few flat supporting characters, it was as true to canon as would have been believable and staged things for strong potential continuation of the title (aside from the ruinous mid-credit scene).
• X-Men: First Class – A+ – This proved to be much better than I had expected and depicted an intriguing starting point for the eventual path of Profession Xavier and his long-time nemesis and friend, Magneto.  I really felt the characters were well developed and depicted and that the film did an excellent job of retconning itself into our own historical events.  I look forward to any future development of this franchise.
• Captain America: the First Avenger – A? – Obviously I cannot grade a movie I haven’t seen yet, but if the previews and my own speculations on the gaps based on canonical knowledge are any indication, this one is going to be a winner.  I have a feeling, though, that following this movie (or more likely, during) I will have to explain some of the historical context to my daughter.

First priority – getting them to school on time.  Grasshopper only just started going to daycare (2 days a week) and already being without his Mommy, he was very reluctant to go (though apparently his tears ended within minutes of Cricket and I leaving him there).  Cricket just started Kindergarten this year and has been loving every minute of it, but with the possibility of being able to stay home and play Lego Star Wars with Daddy she suddenly was on the fence about going as well.  But I got them there, they did there time, and got them safely home (all perfectly according to schedule).  But outside of that, it was play time – we went to the park almost every day, we went to a play place for the better part of one cloudy afternoon, and we spent a fair share of time watching a couple of movies and playing Lego Star Wars.

By the end of the long weekend, I was ready for reinforcements.  I love my kids, but I can only be jumped on so many times before needing to tag out.  I only took advantage of the in-laws once for a break (which I spent cleaning).  And I actually made semi-nutritious meals for them for all but 2 meals (pancakes are good for you, right?).  So all in all I think I did okay.  And today it was back to work … to deal with my other batch of kids.  Maybe I should go to a conference.

P.S. – Mywife (who now has 2 blogs) went to a blogging conference, but didn’t post anything the entire time.  Ironic.

Granted, the only reason I started watching it was because I was up, bored, and recently enjoying HBO & Cinemax for free for 3 months (thank you FiOS!).  But in hindsight, unlocking a few more levels and extras in Lego Batman would have been a more enjoyable use of my time.   And yet as much as my summary review is that this movie was not even worth what I paid for it (time counts), I still found myself watching it to completion – which suggests there was something redeeming about it … somewhere.

I missed the intro due to timing of my channel surfing and came into it with Brendan Fraser and his nephew already introducing themselves to their near-future travel companion.  Luckily it was not hard to get up to speed.  The action was compelling, some of the humor was mildly witty, and the underground world was certainly a spectacle.  But I think what made this movie more pyrite than gold was that it was merely beyond belief.  Sure, I expect a certain level of hard-to-swallow in a sci-fi flick – it goes without saying.  But there are levels and costs and I think there should be a point system setup to pre-determine whether such a film will succeed.

For example, the latest Indiana Jones movie was not nearly the best in the series – quite possibly the worst.  But I personally was able to overlook a lot of its flaws due to the franchise to which it is associated (as were many other fans).  But I couldn’t  do the same for a film with no street cred.  The Matrix had no street cred, but was so compelling it almost pulled off a hat trick (then managed to trip and fall on its face).  Journey has a minute amount of cred due to the book association, but not enough to forgive the lack of a believeable plot.  An unknown world filled with unusual and long extinct creatures miles below the surface of the Earth – expected and acceptable.  Falling into/flying out of said realm at break-neck speeds and landing in a pool of water/hillside vineyard without, um, dying – not so likely.

Anyway, bottom line is that I need some new hobbies and to learn not to rubberneck when it comes to movies.  Besides, I’m sure there was something equally badly written with way more redeeming qualities at that hour on one of the Cinemax channels.  But sometimes curiosity can get the best of me – and you know what they say about that.

I did something I don’t tend to do – I went to a midnight showing of a new movie – the Transformers sequel. While I greatly enjoyed it and I’m glad I went, a movie of nearly 3 hours in length is a tough mid-week pill to swallow. Though my boss was sympathetic to my late arrival at work since he was at the theater with me last night. Anyway, I’d seen the trailers and I’d heard some musings about who or what things were supposed to be in this movie, but I try to leave all that baggage at the door with these types of things and let the movie stand on its own. And it did – big-time. From start to finish there was not a dull moment. While I’m generally not a big fan of pointless action, this never felt like that type of movie – all the suspense seemed appropriate in measure.

Comparisons: Michael Bay’s second outing with this franchise definitely got into robot-based action much sooner. Within the first minutes of the film there were Autobots chasing Decepticons through the streets of Shanghai. And while in the first movie much of the dramatic tension (and comic relief) was among the human characters, in this chapter the robots offered more of the drama and comedy. The one thing that seemed a bit like a departure from the first film, though, was that the Transformers seemed a little less impervious – while I expect bot-on-bot carnage, the military arm involved seemed to be taking down a lot more targets on there own this time. Perhaps it went unspoken that the troops involved were defaultly equipped with more effective weaponry. But all-in-all, this was a solid sequel to the first and carries the story forward well.

Contrasts to the Source: While I was a huge Transformers fan as a kid and looked forward to these movies like a fanboy, I’m not a purist. In truth, adapting the cartoon as it was to a movie would have been cheesy and lacked realism in a lot of areas (e.g., scale issues with several of the transformers, body styles that were a bit too dependent on the vehicle forms). But for you purists out there (assuming you are even interested after the first movie), this movie deviates even further from the canon. For instance, there are several new members introduced with names from the show but that had little resemblance in shape or personality to their source. It was clear that the writers used the source material very loosely and in some cases only included recognizable names to give fanboys a momentary grin. But given how well the story is written, I have no issue with that whatsoever.

Things to Know Before You Go: (1) This movie is around 2 hours and 45 minutes long – so be sure you and anyone in your party are prepared for that kind of sitting. (2) While there are definitely elements in the movie geared towards a younger audience (such as a comical pair of Autobots referred to as ‘the twins’) younger is really teen/tween. I will not likely be taking my 5 year-old to see this (though she has seen the first) – I might let her see it on DVD when it comes out, but the immersive nature of a cinema multiplies all the violence and drama to a level that could be too much for the grade school crowd (plus at home you can pause for potty breaks). Plus there are some sensual elements that they wouldn’t likely get and don’t need to see plastered across a huge screen. (3) Unless you and your SO are into these types of movies, I wouldn’t call it a date movie. When my cohorts suggested the showing, a thought that didn’t cross my mind was ‘should I pass and see if my wife wants to see this with me?’ She was never into the Transformers as a kid, she only mildly enjoyed the first movie, and oddly isn’t nearly as aroused by Megan Fox as I am. And I think that Bay knew his audience was mostly male as he did include in the middle of some major melee some Baywatch-esque slow-motion running scenes with Megan and Shia (at least I assume he was in those scenes).

Those are my two cents. I hope they help. By the way, if you were expecting a book review today (a) you obviously didn’t read all of last weeks book review and (b) I’m sorry to disappoint. I DID get the 11th Dresden Files book as a Father’s Day gift and I’m about 120 pages through it already. If I finish before next week, you will have your review. But most likely it will be the following week or later. I will do my best to fill in the gaps. Thanks for reading.

On my morning drive as I was attempting to ignore an unusually long commercial block waiting for some more interesting programming, I heard a spot that featured none other than Peter Cullen doing his best Don LaFontaine impression to shill some initially unnamed product. Not long into the commercial, I find that it is none other than Coors Light who has employed the voice of Optimus Prime in order to promote their color-changing bottle-label and taste-preserving bottle-cap technologies. I was beside myself to say the least. Let me explain why.

See, if it was winter – in the heart of football play-off season, I wouldn’t really take issue with it. It would be a prime beer promotion season and reaching for that “in a world” vibe for their marketing would be completely viable. But it is not football season and Coors is not trying to reach the tailgaters of America with this campaign. This marketing decision was made with the upcoming release of the Transformers sequel in mind. Coors is specifically trying to reach my generation with these ads (there is apparently a TV spot as well) – they are exploiting the sci-fi/comic book geek generation with this casting choice. If you doubt my claim, you need only hear the commercial’s tagline to know I’m correct: “With great beer comes great responsibility.” (If you are not one of us, you may not recognize this phrase, but we know!)

So in this blockbuster movie season when many of the hot titles to see are of the science fiction and comic book genre, it seems that a beer company has opted to capitalize on this market. And it disturbs me. Because while I hate to see such childhood heroes as Optimus Prime and Spider-man have their visage tarnished promoting adult beverages, I have to commend them for their efforts. I don’t like it, but it is well played.

I will try to avoid hearing this commercial again. And I will try to rationalize in my head that neither Hasbro or Marvel had any part in the creative licensing for this campaign (after all, Peter Cullen is not acting as Optimus Prime and the tagline is different enough that they didn’t likely need sign off to use it). As I said, I’m a purist, and I plan to try and keep it that way.