Half-Baked Plans

So we’ve been planning a trip south to visit my family for months now – and by planning I mean we intended to come and we knew generally when we would do so, but beyond that few of the details were thoroughly worked out. In the end the main driver to our travel plans was the time I schedule as vacation (figuring picking some time is better than waiting for a fully-baked plan to come together). We debated many variants to the plan (camping either on the way down or on the way back, taking day trips to places while we are down here, etc.), but many were nixed through lack of effort, lack of planning or lack of enthusiasm. Sometimes just the trip itself is enough. And sometimes I make impulsive decisions that are not well thought through.

So we are packing and cleaning late into the evening on Wednesday when a ‘brilliant idea’ pops into my head. Knowing that the following day of travel would likely be long and arduous due to the combination of other early holiday travelers, various rush hour commuters, and my own children’s shortage of patience for long car rides, it strikes me that we can avoid all of the above by hopping right in the car that night. The loose plan was that we would drive as long as we could stay awake – taking shifts as needed – while the kids slept through the trip down. In the least, we get past the major cities and find a place to crash for a few hours until we can continue south. While my wife was hesitant, the kids were all about getting to their grandparents’ sooner and I was able to sway her.

So by 12:30 AM we are finally packed and ready to go (bad omen #1) and we get started. Grasshopper had already fallen asleep before we left so we just had to move him into his car seat. Cricket was awake still, but fell asleep within the first half hour. After 3 hours and a couple brief stops to refuel, I’m starting to wane. Unfortunately my wife (partially due to me being chatty to start off) hadn’t really gotten enough rest to take us much farther. We made it south of DC which was our main concern, but my wife was hesitant to stop at a hotel that would cost over $100 and I was too tired to Google one that didn’t, so we settled for parking at a rest area near Potomac Mills. My wife was paranoid about the kids developing some weird leg disorder I hadn’t ever heard of, so I had to convert the seats to beds they could lie flat in. We had pillows and blankets and were all set … in theory.

Grasshopper decided he had his second wind and kept trying to talk and play – which I mostly responded to with loud shushing and barks of ‘go to sleep’. After about an hour and a half he finally settled back down. Then an hour later I was awake and couldn’t settle back down (it couldn’t have been the discomfort of sleeping sitting up in a mini-van). After silently arguing with my wife about getting the kids re-situated for the next leg (where she conveniently through a good handful of sharp I-told-you-so’s she’d been saving up since I suggested the night drive), I finally started quietly shifting the kids back into sitting positions to continue the trip. They stirred and grumbled, but were back asleep within a half hour on the road. And we made the rest of the drive with little incident. Around 9 AM we stopped for breakfast and a driver switch, and I got a shallow nap for a good amount of the remaining leg.

After 11 hours we finally made it to our destination. In truth, even if we had left bright and early Thursday morning, it would likely have taken just as long between traffic and stops. So it generally worked out. But most of the ‘extra visit time’ we gained was spent either alternately napping or dealing with meltdowns from cranky, sleep-deprived children. But both of these are easily washed away by a normal night’s sleep for all … I’ll let you know when we get one of those.

Princeps’ Fury

Five down, one to go (for me at least – Jim Butcher finished his work quite a while ago).  My only dilemma now is whether to go out and drop the cash for the hardcover of book six so I can start reading right away, or drop hints all over the place for someone to get me a Nook for my birthday so I can download it for half the price … I guess I can attempt to practice patience – perhaps read something else in the meantime.

So far in this series, we’ve seen Tavi progress from a 15-year-old shepherd’s apprentice to a student, a spy for the crown, a captain of an entire legion and finally the heir to the thrown of the realm.  And in that time he has managed to foster peace with factions with whom their realm has been at war for in some cases centuries, defeated foes arguably several times more powerful, and managed to luck his way through some tight spots with little more than quick thinking and good instincts – most of the while doing so without the advantage of the magics that the rest of his kind seem to be able to wield.  In this volume, he has finally come into his power (on multiple levels) and is aims to take on challenges even larger than any so far.

While the previous volumes have all had their degrees of suspense and conflict, this one takes things to a new scale.  Not only are the battles and struggles massively larger and on multiple fronts, but there are many more nail-biter moments.  Many of the main characters seem to play some dangerous gambits which in some cases nearly bring them to deadly ends.  But as usual, the suspense pays off with dividends and in the end Butcher sets the stage nicely for the concluding chapter to come (which only drills home my itch to go read it).

I can honestly say that I would love to see this series realized as a series of movies.  It would likely be difficult to do full justice to the source material, but I think that it is fare that a broad audience would enjoy.  Plus on a practical note, the fact that each book has a built in gap of about 2 years, consistent casting shouldn’t be an issue (easier to manage than the cast of the Harry Potter series who seem to be aging faster than their characters, or the cast of twilight who mostly shouldn’t appear to age at all).  But that is just a dream.  I’m just as content with the reality of the fiction in the form of written word.

Counter-Measures

I want to apologize to the small band of followers that I have about making posting and signing up for my blog a tad more complex.  I’ve added a plugin for a captcha box.  While this adds a level of inconvenience to these processes, I hope it is a small and acceptable one.  I’ve added it to mitigate the flood of spam comments and user registrations that I seem to get on a daily basis.  We shall see how effective it is in deterring such things.  As it stood, I was receiving dozens of spam comments as well as dozens of fake site registrations daily.  And it is fully possible that I’ve accidentally deleted valid comments that were marked as spam by just hitting the Empty Spam button (I try to scan through them first).  So I’m sorry for the inconvenience … though only a little bit.

A Wedding and a Birth

After years of trying and months of incubation, my wife’s photography business finally bloomed past its fetal development stage and into a living breathing entity.  It will still take some a good while of feeding it and caring for it and giving it a lot of nurturing and attention before it will be completely up on its own feet, but it is getting there – mostly thanks to her cousin’s wedding.

My wife has been taking on both casual and paying engagements for a couple years now, as well as plenty of practice both at home and out and about, with the intent of getting such a business effort going.  But to shoots so far have mostly been with a few couples or small families and have been too spread out and too discounted to really be called a successful business.  But with the help of a new website launched for her business (designed by yours truly) and a full wedding shoot now under her belt, not only has her confidence shot up, but so have her requests for business.

So now comes the next phase – the building phase.  Mostly likely any money that she makes for the next 6 months or so (and possible some of my money as well) will go towards equipment investments.  She rented a Nikon D300 for the wedding and wielded it well, but the D70 that she owns isn’t going to server her well for much longer except as a backup – she will need a better primary, a few more lenses, a good flash, and a more powerful computer to really manage the business well in the long run.  The tough part is convincing her to spend the money (she is incredibly frugal).  I’ll just have to get some good bonuses to use to buy in as an investor.  😉

So support her by checking out her new site (http://www.corinafiorephotography.com), and drop her a note to tell her what you think of her pictures.  And if you live in the area and have a need for a photographer, consider contacting her for a shoot (I know – shameless plug, but worth it).

Window to the Future

It seems that I can’t escape them.  I’ve been through my honeymoon phase with Facebook so I’m past the crest of full immersion and on to the phase where I’ve blocked most of the game and app requests so that my news stream looks less like some sort of ticker feed from a bizarre slot machine and more like a list of random status updates and photo posts (which I’ve gotten somewhat out of the habit of reading often anyway).  And yet this morning I found that some have taken to the closed door / open window philosophy to an odd new level.

I was on my way to work, had refueled my wheels and decided that I needed some fuel myself.  So I pulled into 7-Eleven to pick up some form of caffeine-based liquid enrichment.  As I do, in the same spot they normally place their product-promoted Slurpee poster of the moment, I saw something surprising.  It seems that the current promotional cup series for this product features various Facebook games – specifically depicted were Farmville, Yo-ville, and Mafia Wars.

As an aware consumer and one who works and has worked in various levels of marketing-adjacent industries, I like to think that I get on a core level how product placement advertising works and how important demographic targeting can be to marketing success.  It would not have occurred to me to align the users of such niche games as these in an application of fairly broad but still limited reach to the consumers of such products (though in thinking more about it, perhaps it does make a sort of sense).  But typically such cross-product promotion is intended to (a) drive the consumer to buy the immediate product (e.g., get a Slurpee because it has a cool cup) and also (b) drive the consumer to buy into the brand featured (e.g., if they were Iron Man cups, go out and see Iron Man and/or buy other Iron Man merchandise).  In this case, the featured brand is a series of free games that themselves are advertiser-subsidized.  I guess driving customers to consume such products still results in increased revenue for the producer (after all, Google fits a similar paradigm and they advertise), but it seems like a step in a new and unusual direction.

I’m curious where this will proceed.  Should I expect to next see a set of iPhone app-themed coffee mugs (could you imagine the potential of an iFart travel mug)?  Perhaps this is the dawn of a new era of marketing.  Who knows.  The only thing I can know for sure is that even with the best of efforts, Farmville is inescapable.