bentangle

It seems that I can’t escape them.  I’ve been through my honeymoon phase with Facebook so I’m past the crest of full immersion and on to the phase where I’ve blocked most of the game and app requests so that my news stream looks less like some sort of ticker feed from a bizarre slot machine and more like a list of random status updates and photo posts (which I’ve gotten somewhat out of the habit of reading often anyway).  And yet this morning I found that some have taken to the closed door / open window philosophy to an odd new level.

I was on my way to work, had refueled my wheels and decided that I needed some fuel myself.  So I pulled into 7-Eleven to pick up some form of caffeine-based liquid enrichment.  As I do, in the same spot they normally place their product-promoted Slurpee poster of the moment, I saw something surprising.  It seems that the current promotional cup series for this product features various Facebook games – specifically depicted were Farmville, Yo-ville, and Mafia Wars.

As an aware consumer and one who works and has worked in various levels of marketing-adjacent industries, I like to think that I get on a core level how product placement advertising works and how important demographic targeting can be to marketing success.  It would not have occurred to me to align the users of such niche games as these in an application of fairly broad but still limited reach to the consumers of such products (though in thinking more about it, perhaps it does make a sort of sense).  But typically such cross-product promotion is intended to (a) drive the consumer to buy the immediate product (e.g., get a Slurpee because it has a cool cup) and also (b) drive the consumer to buy into the brand featured (e.g., if they were Iron Man cups, go out and see Iron Man and/or buy other Iron Man merchandise).  In this case, the featured brand is a series of free games that themselves are advertiser-subsidized.  I guess driving customers to consume such products still results in increased revenue for the producer (after all, Google fits a similar paradigm and they advertise), but it seems like a step in a new and unusual direction.

I’m curious where this will proceed.  Should I expect to next see a set of iPhone app-themed coffee mugs (could you imagine the potential of an iFart travel mug)?  Perhaps this is the dawn of a new era of marketing.  Who knows.  The only thing I can know for sure is that even with the best of efforts, Farmville is inescapable.

11 cents.  That’s how much cash was left in my pocket after two weeks on the road.  I honestly only used cash for minimal incidental expenses that required it (e.g., train & bus fares, items from convenience stores and news stands) and I only started with a little over $100.  I just find it funny how closely my funds matched my needs.

Anyway, I’m glad to be gradually returning to normalcy.  Though while Saturday with the family went smoothly, Sunday my children did their best to remind me of what I didn’t miss while I was gone.  Grasshopper seems to be going through that phase in life where he is realizing that he is not in charge and is fighting that reality tooth and nail.  And Cricket seems to be giving us a preview of her teenage drama queen years to come.  All upon the backdrop of dinner with the in-laws – their older cousin got fed up with the behavior and I’m sure the parents of their younger cousin were not thrilled with the image of their possible future.  It seems my wife and I have some work to do with them.

On a good note, there were some positive aspects of Father’s Day this year.  My family made me French toast in bed, got me a nice geeky card, and got me Super Mario Galaxy 2 (which the kids proceeded to watch me play for hours).  The game is a good continuation of the series in that it keeps some continuity with the previous installment.  But it is also an improvement – the level layout is much more sensible and enjoyable.  In the first you had this huge “ship” with various rooms to navigate to find the levels of play.  In the new version you steer the ship (which is smaller and simpler) to the various worlds which are all laid out on an easy to navigate map (more similar to games like Super Mario World or Super Mario Bros. 3).  And they brought back Yoshi which adds a fun new variation on the game play (plus the kids love to watch me make him eat things).

Anyway, now that my travels are done, I must return to reality and be a productive member of society.  I look forward to getting back into more interactive tasks than just sitting still and listening all day.  I look forward to getting to go home every day and enjoying some time with my family (maybe a bit less of it like this weekend panned out).  And I look forward to getting refunded all of my travel expenses so that I have more than a dime and a penny to line my pockets.

I’m tired.  It isn’t jet lag or a hangover or lack of sleep.  I’m just tired – tired of sleeping in foreign beds, tired of being in unfamiliar terrain, tired of feeling like I’m connected to my normal life by a long tether.  I’m ready to pull that tether and reel myself home; ready to go back to dealing with chores, crazy Kamikaze children, and chicken little-esque panics over issues that take moments to right (I’m not specifying which front that comes from for fear of incrimination) – ready to re-immerse myself in my familiar routines and environs.

In truth this week has been going relatively smoothly.  The training course has been informative and useful.  My colleague has been much more tolerant and tolerable than I would have expected in such close quarters (though apparently he has been spending half of most nights beating me with fancy pillows to stifle my snoring).  We managed to catch a couple shows while in NYC … ok movies – we saw A-Team and Get Him to the Greek.  The former was surprisingly well conceived given the premise, and the latter was ridiculously funny (though they put some of the funniest bits in the trailers which sort of ruins them).  Besides that and the happy hour earlier in the week, we played our time here pretty low key, which I was perfectly happy with.

I can say with confidence that I will never stay at the hotel in which we stayed this week ever again.  The room, with 2 bed rather than one, was about half the square footage of the place I stayed in while in San Francisco and it cost almost twice as much.  The room service pricing was nuts and the service itself spotty.  Their menu is completely in Italian (since the cuisine is as such), but if you read them the Italian names for the dishes, they are confused – they only recognize them by the English descriptions.  They charge $3 for an 8 oz. soda and no food item is less than $10.  And they will forget to ask appropriate questions regarding ordered items as well as forget to bring some of them (though I assume that we were charged for them anyway).  While I avoided as much as possible eating food at the hotel in San Fran, when I did the service at least was comparable to what I’d expect of such a hotel.

Anyway, as I said before – I’m tired.  I’m tired of sitting in training sessions (there is only so much sitting still and listening one can do).  I’m ready to take that quiet, smooth train-ride home.  I’m glad that my company was willing to send me globe-trotting in the name of education and networking (though I feel I haven’t been very successful at the latter), but I’m ready not to travel for work again for at least a few months.  I’m ready to stop living out of a suitcase and go back to living out of laundry baskets.  I’m ready to be able to consider going places more than a few blocks or a transit line away.  I’m ready to drive my car again.  I’m ready to stop carrying bags everywhere and instead go back to carrying children everywhere.  I’m ready to have access to a refrigerator and a microwave and a toaster and a stove, none of which have motion-sensored food that I need to eat with plastic utensils.  The journey was good, but I’m ready to be at the end of it.

Oddly, this fourth volume had proved elusive (though mostly as a matter of timing).  I attempted to run out and pick it up prior to my trip last week to San Francisco figuring – rightly so – that I would finish the other book I was reading before the week was through.  After visiting 3 bookstores in the immediate area around my house, I threw in the towel.  I finally found it while in San Fran at a Barnes & Noble that was not far from Fisherman’s Wharf (they also had the fifth book, so I picked that up too).  I read half of it during train and plane rides home on Saturday.

What I’ve come to respect in the writings of Jim Butcher is his ability to craft a story with a long-term vision in mind.  He knows how to take his time and build the larger arc while constantly including several smaller arcs along the way.  The pace is never too slow or too rushed and I have yet to notice any loopholes or stretches of the natural suspension of disbelief.

In this fourth book in The Codex Alera series, Tavi is continuing in his role as the Captain of the First Aleran legion, but not without challenges on multiple fronts.  The battles with both the Canim and Kalarus’ army rage on.  In addition, Tavi comes to discover a third force in play that seems to be allied with the Canim – a huge legion of freed Aleran slaves.  Additionally he must content with his own ‘allies’ – his own troops are joined by those of the Senatorial guard forces who seem to be led by a pompous, fool-hardy senator who is a puppet for yet another less overt enemy of the Crown.  All the while, he must keep from getting overthrown or killed as well as contend with some startling truths being revealed to him.

As usual, I was buckled in for the ride.  Besides Tavi’s story, I was engaged and riveted by each of the characters’ tales.  And as usual, I’m already on board to read the next volume (good thing I picked it up already).  I am starting to feel like a fanboy, so if anyone has an criticisms I’d be eager to hear them.  I’m curious who well these books might translate to the big screen, though I worry that a larger audience might have trouble buying into such a tangential version of Earth.

As exciting as I’m sure my daily chronicles of travel have been, I’m going to take a day off from it to write about something else.  This concept was something I discussed with a colleague last week at the conference in San Francisco and got to talking about again with another colleague this week in NYC.  After chatting about it, we dug up this link and made some popcorn.  The below video is a condensed version of a longer talk – the longer talk is good to, but doesn’t include the awesome whiteboard work demonstrated in the video below.

In watching this, as baffled as the results seem to be to a number of experts apparently, to me this seems akin to common sense.  While money can be a decent incentive, it is not the great incentivizer.  If it was, then rich executives would be the hardest working people in the world (while a handful of them might argue that they are, most of them are far from it).  The interesting coincidence of this topic is that in the discussion, the company that is used as an example of a different way of thinking about incentivization is the very one that sponsored the conference I attended last week.

I am very tempted to send this video to the top executive team at my company and see how willing they may be to adopt some of the habits of it.  I’m sure they will really love the full-length version as it seems to suggest that the sales commission model may be flawed as well (well the CEO and COO would like it, sales maybe less so).  What is important to glean from this, though, isn’t that monetary incentives like bonuses don’t work (though apparently they don’t), but that what does work is to pay people what they need and deserve (so that money is not an issue) and motivate people through personal challenge and growth, a level of autonomy, and a sense of purpose.

I am also motivated to consider the lessons of this set of studies in the context of parenting.  Obviously children aren’t motivated by money (at least not most kids) and material rewards and punishments have limited results. But perhaps more intrinsically valued rewards may be more motivating.  If I have any luck with it, I’ll post an update on the matter.